Jay Vivian: I really applaud and support the mission. I think there’s a lot of people out there who know they’re not doing a particularly good job saving, but there’s no real offering out there that’s targeting them. They can go to a broker, which is not a good thing to do for most people because they’ll pay through the nose for a service that isn’t typically going to be appropriate for them or that good for them.
They can do it on their own by trying to read the paper, but most people have day jobs and they’re not going to do a very good job of it. And I was attracted to the fact that we might be able to put together an offering that, at a reasonably good price point, would be able to provide a service that would be able to help a lot of people prepare for retirement adequacy.