Lauren Simpson is passionate about the value of data in decisions and in engaging audiences. She captures and visualizes user behaviors to make data-driven decisions at every part of the customer journey.
Lauren began building her analytics career in product development at a marketing agency, spearheading product testing and market research for General Mills and other companies. From there, she worked in account management at Gartner, where she gained experience in the finance, technology, healthcare, and security industries.
As Senior Director of Growth Marketing at Rebalance, Lauren’s passion for personal finance intersects with her professional activities. She utilizes data analytics to improve the client experience and evolve our marketing strategy. She leads internal and external webinars and events and manages all digital communications. Lauren spearheads B2B and B2C campaigns and tracks all analytics for the firm. Her acumen in utilizing data to drive growth plays a pivotal role on the Growth Marketing Team.
Lauren graduated from Brigham Young University with a Bachelor of Science in Marketing, and she holds a Google Analytics certification. In her spare time, she and her husband are in the process of renovating a home in New Hampshire.
Of all her successes and accomplishments, Lauren is most excited about one goal she strives for every day: to retire early.