What Is The Difference Between Rebalance And Conventional Brokers?

Scott Puritz: One of the things that Rebalance has that’s different from the conventional broker dealers, such as Morgan Stanley and Merrill Lynch, is that we have fiduciary obligations to our clients and we are paid on a percentage of the assets instead of being commissioned to sell products. For the typical broker dealers, their incentive is to push product. Products are sold and what gets sold the hardest is what has the highest commission, not what’s in the best interest of clients long-term.