Jay Vivian: What Rebalance has done is they’ve tried to figure out a way to provide a pretty good service at a very good price. And that audience is people that have $50,000 to $100,000, maybe a couple hundred thousand dollars in savings and don’t have the time or the knowledge or the ability and they don’t want to spend a whole lot of time looking at it. They kind of want somebody to help them do it for themselves. And those are the people that we’ve targeted the offering for, both in terms of the amount of time that it takes to do it and in the fees that we charge for it.
The ideal investor for Rebalance, we think, is somebody who has, I don’t know, $75,000 to a couple hundred thousand dollars in assets. Who is maybe worried that they’re not doing a great job already and they kind of want somebody to hold their hand a little bit, but they don’t want to spend a lot of time on it and they certainly don’t want to spend a lot of money on it.
It’s somebody who’s comfortable not having an office to go to, because offices are expensive and that’s not a service that we provide. So if you’re somebody who’s kind of in that asset range and you kind of want to do a good job but you don’t want to spend a lot of time on it, but you want to have somebody that you can call when you have a question, but you also understand that this is not an outfit that’s going to be trying to tell you whether you should invest in Korea or whether you should invest in auto stocks or whatever, because that’s not what we’re about. That’s kind of the kind of person that we’re looking for.