The Industry’s Brightest Minds are on your Side



Mitch Tuchman


Mitch in the Press:

  • NYT Cover Jan 2013
  • Schwab
  • RBI_HBS_2018

Mitch’s experience pioneering America’s first online investment advisory service helped him define and codify the investment needs of working Americans. He began his career at Atari and spent the first half of his career as a Silicon Valley software entrepreneur. He then entered investment management with Apex Capital, LLC where he oversaw a $200 million technology portfolio, co-managed its venture capital fund and served as director of four NASDAQ companies as an activist investor.

He soon noticed that the commission-based broker model pervasive in the financial services industry was the reason most investors were suffering from poor returns, and saw an opportunity to use technology to lower costs and emulate the best practices of sophisticated endowments such as Yale and Harvard. In 2008, he founded the first robo-investment firm, MarketRiders.

By 2012, Mitch was aware that robo-investing needed a “human touch,” and he partnered with Scott Puritz to form Rebalance. They recruited an all-star Investment Committee with some of the most globally-renowned economists, including Princeton Professor Burton Malkiel, Yale Professor Dr. Charles Ellis, also the former longtime chairman of the Yale University Endowment; and Jay Vivian, the former Managing Director of IBM’s $100+ billion retirement investment funds.

Mitch graduated from Boston University with a B.S. and earned his M.B.A. from Harvard Business School. He is a frequent guest on CNBC, PBS/Wealthtrack with Consuelo Mack, and CNN, and is regularly featured in major financial publications, including The New York Times and The Wall Street Journal.

He currently resides in Menlo Park, CA with his wife and three children, and is at the helm of Rebalance’s West Coast team.

Bio of Scott Puritz, managing director of Rebalance

Scott Puritz

Managing Director,
Investment Committee Member

Scott in the Press:

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  • RBI_newsRoom_USA Today Nov 2015
  • RBI_newsRoom_USsenate_Jul2015
  • Scott Puritz on NBR
  • Scott Puritz NCOBS
  • NYT Cover Jan 2013

When Scott Puritz first met Mitch Tuchman while attending Harvard Business School, there was an immediate connection. Entrepreneurial kindred spirits, their friendship continues to this day.

Scott is a nationally recognized retirement investing expert, with references in the New York Times, Wall Street Journal, NPR, Forbes, CBS, PBS and USA Today. He testified before the U.S. Senate on new rules designed to make retirement investing safer for all Americans.

Scott’s career endeavors have had a common thread: harnessing technology and entrepreneurship to deliver value where the need is great. He has successfully started and grown businesses that have helped millions of people.

At Rebalance, Scott has assembled infrastructure and service delivery methods that bring our clients sophisticated investment advice and the personalized service offered by exclusive wealth management firms, for a fraction of the cost.

Scott brings the same enthusiasm to his philanthropic work. As a long-time member of the Board of Directors of the North Carolina Outward Bound School, Scott sits on the Investment Committee, which oversees the School’s $20+ million endowment. In addition, he helped establish and grow a fruitful Outward Bound scholarship program for inner-city teens, giving them the opportunity to develop the skills necessary to succeed in life.

Scott received his B.A. in economics, with distinction, from Tufts University, and an M.B.A. from Harvard Business School. Scott is a registered Investment Representative and holds a Series 65 securities license. With his wife Susan of 35 years, he is an avid supporter of his two daughters’ forays into travel, sports, and music.

Sally Brandon

Sally Brandon

Senior Vice President, Client Service & Advice

Sally in the Press:

  • Schwab
  • RBI_WhoWeAre_meet-sally
  • RBI_newsRoom_MW_Jun2015
  • Putting Kids First Could Kill Your Retirement
  • The Real Cost of the Pay Gap: Less Money in Retirement
  • RBI_newsRoom_MONEY_May2015
  • RBI_WhoWeAre_meet-sally

Sally Brandon brings deep experience and a broad skill set in developing and maintaining strong and personal client relationships. As a wife, mother, and senior member of the Rebalance team, she brings an intuitive understanding of the personal side of investing. She understands the difficulties encountered in thinking about retirement in one’s 40s, or even 50s, and how to navigate competing financial demands.

Sally began her investment career at MarketRiders, where she supported many of the company’s retirement-investor clients, who collectively have more than 10,000 portfolios and $4 billion on the MarketRiders platform. She has advised individuals from a diversity of careers and a broad range of needs, from those just beginning their professional lives to retirees actively withdrawing from their savings. She finds great satisfaction in being able to guide people getting their retirement investments in order.

But she takes the most pride and enjoyment in using her expertise to help Americans just like herself enjoy their lives and protect their loved ones through a safe, stable, and effective retirement plan.

Sally spent her early career at The Gap, working in the international group as a financial analyst responsible for forecasting, planning and inventory investment strategies. She received a B.A. from the University of California at Los Angeles and an M.B.A. from the University of Southern California in 1992. Sally is a registered Investment Representative and holds a Series 65 securities license. Along with her husband of 20 years, Bill, Sally juggles the demands of three children while still finding time to train for half-marathons, do yoga, and, of course, help everyday Americans retire with more.

Drew Pratt, Vice President of Investment Advice

Drew Pratt, CFA®

Vice President, Investment Advice

Drew in the Press:

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As Vice President of Investment Advice, Drew spearheads Rebalance’s wealth management practice while advancing the firm’s Rebalance360 Product Suite, a full-service wealth management offering. With over 35 years of wealth and portfolio management, asset allocation strategy, trust and estate, and financial planning experience, Drew’s mission is to leverage his vast finance knowledge to help clients make confident and informed decisions.

Prior to joining Rebalance, Drew spent over a decade at Wetherby Asset Management in San Francisco, California, a prestigious independent advisory firm that serves ultra-high-net-worth clientele and has over $5 billion in assets under management. While there, he served as a Wealth Manager and Director of Research. During his tenure, the firm’s assets under management grew from approximately $1.8 billion to $5 billion. Drew’s typical client portfolio averaged an impressive $15 million in total assets.

Drew’s passion for financial empowerment extends beyond the workplace into the community. As a resident of Mill Valley, California, he dedicated 13 years to the investment committee for the Kiddo! Endowment, a Mill Valley Schools Community Foundation that helped raise $6.5 million in funding for programs like art, music, drama, poetry, dance, P.E., technology support, teacher grants and classroom and library aides. Drew also Chaired the Tamalpais High School Foundation Investment Committee that has raised funds to provide grants for innovative programs, state-of-the-art tools and equitable educational opportunities for students.

Drew received an M.S. in Finance from Boston College and a B.B.A. from the University of Wisconsin, Madison. He is a CFA® charterholder and a member of the Chartered Financial Analyst Society of San Francisco.

Christie Whitney

Christie Whitney, CFP®

Vice President, Investment Advice,
Director of Planning

Christie in the Press:

  • Meet Christie
  • Schwab
  • Schwab
  • Paying for College Mistakes
  • Paying for College Mistakes
  • Christie Whitney featured on
  • 5 Resources Financial Education
  • 6 Ways Women Can Boost Retirement Savings

Christie Whitney is a passionate active listener, who, through education and engagement, works to improve client literacy of retirement investment best practices. She is a seasoned CERTIFIED FINANCIAL PLANNER™ professional, CFP®, and has over 20 years of experience in the private financial services sector.

Christie has honed her skills as a client services manager and financial planner and appreciates the emotional aspects of investing. Her goal is to provide clients with peace of mind by educating them throughout the retirement investment process, and keeping an open avenue of communication. As Vice President of Investment Advice, Christie helps instill clients with the confidence they need to feel secure about their goals, financial decisions, and future.

Christie is a graduate of UC Berkeley in Personal Financial Planning, with distinction, and obtained her BA from the University of California San Diego. When Christie is not engaging with clients throughout the retirement investment process, she enjoys swimming, yoga, and the outdoors with her husband and young boys.

Sonja Breeding, CFP®

Sonja Breeding, CFP®


Sonja in the Press:

  • Sonja-Breeding-featured-in-NextAdvisor
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Sonja Breeding is a CERTIFIED FINANCIAL PLANNER™ professional, CFP®, who brings nearly twenty years of wealth management experience to Rebalance. In her role as a Vice President of Investment Advice, Sonja provides our clients with the guidance they need to Live Well and Retire With More.

Sonja is passionate about working with clients to provide a personalized financial roadmap, ensuring that they stay on the best financial path for their own life situations.

Before joining the Rebalance team, Sonja spent over 12 years as a Financial Planner and Investment Advisor with Homewood Capital Management, where she was responsible for the financial planning, investment management and servicing of over 200 client accounts with approximately $110 million in assets under management. She also has worked for Aspirant as a Senior Associate Wealth Manager.

Sonja is based in the San Francisco Bay area. She graduated from UCLA with a BS in Mathematics with a Specialization in Computing, and received her CFP®certification from the University of California, Berkeley.

When she is not helping Rebalance clients map out a successful financial future, Sonja enjoys spending time with her husband and two daughters, their mini zoo of pets, gardening, cycling, yoga, and dusting off her German with friends and family.

Matt Jude, CFP®, ECA


Matt in the Press:

Matt Jude brings deep financial planning expertise to Rebalance. As a seasoned CERTIFIED FINANCIAL PLANNER™ professional, CFP®, and Equity Compensation Associate, ECA, he strategically advises clients with employment benefits such as restricted stock, incentive stock options and employee stock purchase plans (among others). He specializes in optimizing financial plans, tax harvesting and trading as well.

Prior to working in the world of wealth management, Matt was a group health insurance analyst and advisor. Within this role, he specialized in strategic plan design and employer and employee education.

Matt graduated from California Polytechnic State University, where he earned a BS in Business Administration, with a Concentration in Financial Management, and UC Berkeley, where he attended a Post-Baccalaureate program in Counseling and Psychology.

He has spent many hours of his life in the pool starting at age 4. Impressively, Matt was a NCAA Division 1 swimmer at Cal Poly, specializing in freestyle. The discipline, competition and drive that this level of collegiate swimming requires has been a constant thread throughout his professional background as well.

Matt, a native of Seattle, currently calls Sacramento home, where he resides with his wife, Morgan, and their two labs, Yello and Blue. Morgan is an MD and current resident of the Neurological Surgery at the UC Davis Medical Center.

David Ranney

David Ranney


David in the Press:

David Ranney brings deep experience to his role as Vice President of Sales for our firm’s premier small business 401(k) offering, BetterK. Prior to joining Rebalance, he spent more than two decades at Fidelity, driving innovation in workplace retirement investing.

During David’s 20+ year tenure at Fidelity, he led the Workplace Investing team in a variety of managerial roles, including Vice President of Sales. He has a track record of success in client-facing roles, leading 401(k) sales efforts in employer-sponsored retirement plans. While at Fidelity, he won several prestigious leadership awards, including the National Leadership Award, President’s Circle Award, the Regional Leadership Award, and the 100% Club Award.

As Vice President of Sales at Rebalance, David partners with small businesses across many industries throughout the country. He believes in the Jesuit ideal of “men and women for others.” He educates small businesses about how to avoid high 401(k) fees, how to optimize asset allocation, how to increase plan participation, and how to utilize retirement planning. The net result is higher employee satisfaction and greater employee retention.

David graduated from the College of the Holy Cross with a Bachelor of Arts in Economics. He earned his Master of Business Administration with concentrations in Finance and Marketing from the Carroll School of Management at Boston College. David also holds a Series 65 securities license.

He currently resides in Charleston, South Carolina with his wife and three children. When not engaging with small business owners on their retirement plans, David enjoys being a maddeningly average golfer and hitting the beach or any other body of water to stay cool in the Carolina summers.

Svetlana Kot, Vice President of Finance & Operations of Rebalance

Svetlana Kot

Vice President of Finance & Operations

Svetlana in the Press:

Svetlana Kot joined Rebalance as Vice President of Finance and Operations from EQIBank, where she was in the role of Controller. In her role as Vice President of Finance and Operations at Rebalance, Svetlana is responsible for finance, operations and compliance. In addition, she manages the firm’s functional platforms to facilitate scalable growth. She also holds a Series 65 securities license

Svetlana has more than a decade of accounting and financial planning and analysis experience at a variety of organizations, including the Tulsa Ballet Theatre, Integrity Gaming, and BKD CPAs & Advisors, all based in Tulsa, OK. 

A native of St. Petersburg, Russia, Svetlana came to the U.S. in 2001 when her husband began a fellowship at Harvard University. She has a unique career background: prior to beginning her journey in accounting and finance, she was on a path focused in chemistry, and earned a B.S./M.S. in Chemistry from St. Petersburg State University in Russia. Following her relocation to the U.S., Svetlana achieved a Certificate in Accounting and an M.S. in Business Analytics, both from The University of Tulsa.

Svetlana and her family lived in Madison, WI, before permanently settling in Tulsa, where her husband, Alexei, is an Associate Professor of Physics and Engineering Physics at The University of Tulsa.  They have two daughters, Alisa (19) and Vera (13). In her free time, Svetlana enjoys traveling, visiting family and friends, and growing orchids. 

Katherine Cotter, Director of Strategic Communications

Katherine Cotter


Kate Cotter is a strategic communications professional who is passionate about using writing to make organizations’ missions come alive.

Over the course of her career in communications, Kate has developed an extensive background in media relations, message development, and program strategy. She began building her career in public relations at several agencies in Boston, where she worked with clients in technology, healthcare, and consumer industries. Kate was a founding partner at a boutique public relations firm in Boston and led strategic communications activities for numerous clients. Later on in her career, Kate worked in-house for a major pharmaceutical company and a leading global consumer brand.

As Chief Strategic Communications and Business Development Director at Rebalance, she manages the firm’s media relations, speaking engagements, and award programs. The goal is to showcase Rebalance’s mission of helping Americans live well and retire with more.

Kate graduated from Boston College with a Bachelor of Arts in Communications and English, and she earned her Master of Science in Journalism from Columbia University.

Kate lives in the coastal Massachusetts town of Scituate, just south of Boston, with her husband John and their three boys. When not at the hockey rink, baseball or lacrosse fields, Kate and her crew are likely exploring one of the five beaches in their hometown.

Greg Brown, Senior Financial Consultant, Rebalance

Greg Brown

Senior Financial Consultant

Greg in the Press:

  • RBI_WhoWeAre_meet-greg

Greg Brown has spent the past 25 years in the world of economy and global business, focusing heavily in recent years on personal finance and investing. Greg serves on the Investment Committee of an established global foundation that oversees more than $200 million in assets. His media career has given him direct access to the insights and experiences of investment thought leaders, including the “founding father” of index investing, Vanguard Group’s John C. “Jack” Bogle.

Greg has lived abroad, reporting real-time economics news and corporate earnings from Chile and covering the South American country’s rapid growth as it left the ranks of the region’s emerging economies to join the fully developed world.

His career path has turned toward helping everyday people learn the ropes of investing and to overcome the emotional responses that hinder their long-term success. As a Senior Financial Consultant at Rebalance, his natural teaching style lends itself to introducing clients to the fundamentals of disciplined, low-cost index investing.

Greg lives in North Carolina, with his wife Jimena and their two sons. He is an avid home cook, a musician, reads constantly and is a late-blooming athlete.

Frances Martinez

Frances Martinez

Client Service Associate

Frances in the Press:

Prior to joining the Rebalance team, Frances spent over a decade in Business Management working with high-powered entertainment clients in Los Angeles, California. During her time at Schur & Sugarman CPAs, Frances was responsible for her clients’ day-to-day bookkeeping and specific financial needs, and ensured that financial stressors were eliminated on the client end.

Her experience working with elite clientele and complex accounts helped broaden Frances’ ability to tailor match client needs and have an intuitive approach to dealing with each individual’s unique situation. As Client Service Associate at Rebalance, Frances provides support for our firm’s planning team and assists in all aspects of client service.

Frances enjoys outdoor activities including swimming, biking and marathon training. Frances has been married for 11 years and enjoys time with her active children. She is passionate about serving in her community and volunteering with her church. Whenever she is not busy with work and her family, you can find her in the kitchen baking and singing along to the Hamilton soundtrack.

Kameron Javier


Kameron Javier joins Rebalance as a Client Service Manager, overseeing client relationships and providing service to both wealth and BetterK clients.

Kameron lives in Granite Bay, California and brings over 5 years of experience in the field of client services. She specializes in the onboarding process for clients and providing consultative support to clients and advisors. She also has expertise in handling custodian paperwork, monitoring client accounts, maintaining accurate record-keeping, and meeting RIA firm standards. Her background is in the custodial platforms of Charles Schwab and Fidelity, and she is proficient in the e-Money Customer Relationship Management system.

In addition to her client services experience, Kameron also worked as a marketing specialist for several years, assisting with monthly webinars, making recommendations to improve company websites, webinars, and marketing materials, and organizing quarterly company-wide events.

Kameron graduated from California State University, Sacramento, with a B.A. in Business Administration and an emphasis in marketing.

In her free time, Kameron spends time with her shih tzu/poodle mix Elway, and is on a journey of learning how to bake delicious treats for friends and family.

Lauren Simpson, Senior Director of Growth Marketing

Lauren Simpson


Lauren in the Press:

Lauren Simpson is passionate about the value of data in decisions and in engaging audiences. She captures and visualizes user behaviors to make data-driven decisions at every part of the customer journey.

Lauren began building her analytics career in product development at a marketing agency, spearheading product testing and market research for General Mills and other companies. From there, she worked in account management at Gartner, where she gained experience in the finance, technology, healthcare, and security industries. 

As Senior Director of Growth Marketing at Rebalance, Lauren’s passion for personal finance intersects with her professional activities. She utilizes data analytics to improve the client experience and evolve our marketing strategy. She leads internal and external webinars and events and manages all digital communications. Lauren spearheads B2B and B2C campaigns and tracks all analytics for the firm. Her acumen in utilizing data to drive growth plays a pivotal role on the Growth Marketing Team. 

Lauren graduated from Brigham Young University with a Bachelor of Science in Marketing, and she holds a Google Analytics certification. In her spare time, she and her husband are in the process of renovating a home in New Hampshire. 

Of all her successes and accomplishments, Lauren is most excited about one goal she strives for every day: to retire early. 

Aryion Petrelle


Aryion “Ary” Petrelle is a talented and versatile creative art director.  Throughout her career, she has developed and implemented award-winning creative campaigns across the U.S. and Europe.  Her campaigns have aspired to connect people, make an impact, and drive progress. 

At Rebalance, the Growth Team will harness her creativity to effectively visually communicate the mission, values and uniqueness of our firm. 

As a creative director, Ary enjoys blending the art and science of strategic marketing to help brands and businesses grow.  She has worked both in-house and at a variety of agencies, across many different industries, most recently at Yay Lunch!, a modern dining solution for schools throughout the U.S. 

One of the notable projects she spearheaded is the Adidas Breaking Barriers campaign, a European international campaign aiming to champion all women in sports. Additionally, during the Covid pandemic, Ary led a team to develop and execute a campaign to temporarily replace The London Marathon, to create charity fundraising momentum despite everything being shut down. This campaign, called The 2.6 Challenge, raised over £11 million for the charities of Britain.

Ary graduated from Southern New Hampshire University with a BA in Graphic Design, and Kingston University, London, with an MA in Communications.

She resides in Queens, NY, with her cat Fig.  She devotes much of her free time to volunteering with the charity EV Loves NYC, which feeds over 2,000 people every Sunday with meals from varying cultures. As an avid and talented cook, Ary often hosts “supper clubs” with varying themes for friends and family.

Investment Committee

Burt Malkiel biography at Rebalance

Burt Malkiel

Investment Committee Member

Burt in the Press:

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  • 50 Years Later, Burton Malkiel Hasn’t Changed His Views on Indexing
  • WaPo Cover
  • Read The Elements of Investing by Charley Ellis
  • NYT Cover Jan 2013
  • Burt Malkiel in the Wall Street Journal

Professor Burton G. Malkiel is the Chemical Bank Chairman’s Professor of Economics, Emeritus, and a Senior Economist at Princeton University. A prolific author and highly respected voice in the investment industry, Professor Malkiel has written hundreds of scholarly articles and opinion pieces in publications such as The Financial Times, The New York Times, and The Wall Street Journal, and has authored no less than 17 books. Among those is the investment classic, A Random Walk Down Wall Street. Now in its 10th edition, this seminal work has sold more than 1.5 million copies and has played an important role in encouraging the use of low-cost, diversified “index funds” by institutional and individual investors. These are fundamental components of the Rebalance investment platform and methodology.

A deeply knowledgeable and sought-after economist, Professor Malkiel served on the boards of several major corporations, including The Vanguard Group — where he served for more than 25 years as a key member of its Board of Directors. He also was on the boards of Prudential Insurance Company, The American Stock Exchange, and The Pew Charitable Trusts and was a member of President Gerald R. Ford’s Council of Economic Advisors.

An accomplished scholar, Professor Malkiel received his B.A. in economics, Phi Beta Kappa, from Harvard University. He has an M.B.A. from Harvard Business School and a Ph.D. in economics and finance from Princeton University. He has long held professorships in economics at Princeton, where he was Chairman of the Economics Department. He was Dean of the Yale School of Management, and a past President of the American Finance Association and the International Atlantic Economic Association.

Despite his myriad accomplishments and professional experiences, there has been one unwavering constant in Professor Malkiel’s career: his passionate belief that the power and efficiency of low-cost, diversified, and well-balanced index-based investing should be available to all American families, regardless of income or economic status. It was this passion that led him to write A Random Walk Down Wall Street 39 years ago, and it is the same passion that makes him a part of our team today.

Charley Ellis biography at Rebalance

Charley Ellis

Investment Committee Member

Charley in the Press:

  • How much does your money manager cost you? (CNN Money)
  • The End of Active Investing
  • Scott Puritz Baltimore Sun
  • NYT Cover Jan 2013
  • Index Revolution

Dr. Charles D. Ellis is the founder and former managing partner of Greenwich Associates, an international consultancy where he advised large institutional investors, foundations, and government organizations in more than 130 financial markets across the globe. He taught investment management courses at the Yale School of Management and at Harvard Business School. He sat on the Board of Directors of America’s largest fund company, The Vanguard Group, which manages over $1.7 trillion dollars in assets. In addition, Charley was a successor trustee of Yale University, where he chaired the university’s famed investment committee with David Swensen. He was awarded the Graham & Dodd Award of Excellence from the Financial Analysts Journal and is one of only twelve people recognized by the CFA Institute for lifetime contributions to the investment profession. He has served on the governing boards of both Harvard and Yale business schools, as well as New York University’s Stern School of Business and Phillips Exeter Academy.

In short, Charley is one of the most highly regarded and sought-after experts in the investment field.

Despite this, one of his most fervent beliefs regarding long-term investing is decidedly unexpected: Don’t waste your time or money trying to actively beat the market by picking and choosing stocks. Those who still do are playing a “loser’s game,” because almost no one can consistently produce higher returns over time than the market itself. He clearly expresses this in his book Winning the Loser’s Game, which has sold over 500,000 copies. In this landmark work, Ellis explains how lower costs lead to higher returns, and he champions the use of low-cost, diversified index funds over the more expensive, actively managed funds that are a staple of the major mutual fund firms.

Charley found that he was not alone in his views on investing, nor in his desire to help everyday Americans make the most of their money. He found an equally passionate voice in fellow Rebalance Investment Committee member Burt Malkiel. The two went on to co-author The Elements of Investing, a straight-talking book about investing and saving that guides individuals and families toward financial security through commonsense advice and long-term, low-cost, passive investing.

His desire to help all individuals is evident through his work with The Partners of ’63 — a pro bono organization of Harvard Business School classmates and friends that supports change-oriented educational ventures for children born into difficult circumstances. It is this desire to help, this commitment to providing everyone with the tools and knowledge necessary to achieve prosperity, which ultimately brought him to Rebalance.

Jay Vivian biography at Rebalance

Jay Vivian

Investment Committee Member

Jay in the Press:

  • NYT Cover Jan 2013

Jay Vivian knows how to help people retire with more. As the former Managing Director of IBM’s Retirement Funds, he oversaw over $100 billion in IBM investment funds for more than 300,000 employees worldwide. Analysts have praised IBM’s retirement options, often highlighting Mr. Vivian’s work as a model for money management. In 2006, Plan Sponsor magazine named IBM “Plan Sponsor of the Year.” In 2007, Treasury & Risk magazine showcased Mr. Vivian among the “100 Most Influential People in Finance.” In 2010, Plan Sponsor gave him its Lifetime Achievement Award.

Known in the industry as a relentless cost-cutter, his remarkable achievements are due in no small part to his dogged commitment to, and success in, lowering fees. To him, even a hundredth of a percent matters a great deal when it comes to your investments.

Further underscoring his retirement fund prowess, Mr. Vivian is the founding Chairman of the Investment Subcommittee of the Committee on Investment of Employee Benefit Assets, a $2 trillion fund trade group. Mr. Vivian is also on the Investment & Pension Subcommittee for the charity United Way Worldwide, and recently has been named to the Board of Directors of AIMCo, the $75 billion provincial pension fund for Alberta public employees.

Vivian has been quoted as an expert in The Wall Street Journal, USA Today, Plan Sponsor, MSN Money, Asset International Chief Investment Officer, Pensions & Investments, and Institutional Investor. He holds an A.B. in mathematics from Bowdoin College, an M.B.A. from Harvard Business School, and a CFA® Charter from the CFA Institute.

Given his wealth of knowledge and experience managing retirement assets, his skill in fine-tuning asset allocations, and his remarkable ability to reduce fees, it comes as no surprise that Jay is a member of our Investment Committee at Rebalance. After all, we would be hard-pressed to name anyone else with more insight and expertise in helping people retire with more.

Kristi Craig

Kristi Craig

Investment Committee Member

Kristi in the Press:

Kristi Craig is Chief Investment Officer at the National Geographic Society, overseeing a $1.4 billion endowment. Working closely with the Society’s Investment Committee of the Board of Trustees, she leads the effort to build a differentiated and successful investment portfolio that will contribute to the Society’s growth and mission.

Previously, she was Director of Private Investments for Georgetown University’s Endowment, currently valued at $2.6 billion. In this role, she was responsible for the private equity, real estate, infrastructure, and energy portfolios. Kristi also led business development for the Small Business Investor Alliance, an organization of lower-middle market private equity funds and investors. She served as Senior Investment Officer in the Investment Division of the U.S. Small Business Administration, where she was responsible for due diligence and review of private equity and mezzanine funds on behalf of the Small Business Investment Company (SBIC) Program, a public-private investment fund with $9 billion under management. She is a regular contributor to industry panels and is a highly sought-after industry thought leader.

Kristi earned a BA in economics from Georgetown University and is a CFA Charterholder. She believes strongly in the Rebalance mission of providing world-class service at an accessible price. She is passionate about investing literacy and is a champion of enhancing equality of opportunity in the investment management field and democratizing investment management.

Strategic Partners

Rebalance custodians Fidelity Investments and Charles Schwab


Rebalance clients maintain control of their own investment accounts at Schwab or Fidelity. These special institutional relationships allow Rebalance to manage our client portfolios on highly secure brokerage platforms, offer low-cost trading commissions, and bring tight controls and independent oversight to client securities and cash.

Rebalance investment insurance coverage facts


All Schwab and Fidelity accounts are protected by the Securities Investor Protection Corporation (SIPC) for up to $500,000 in securities and $100,000 in cash. Both firms provide an extra level of coverage from Lloyd’s of London for nearly unlimited amounts of securities and up to $1.9 million in cash.

Holland & Knight Law


Rebalance is regulated by the U.S. Securities and Exchange Commission (SEC) as a registered investment advisory firm. We have partnered with Holland & Knight, a successful, multi-dimensional firm with a long history. Established in 1905, Holland & Knight is recognized for their steadfast dedication to complex compliance issues, and financial industry best practices. As SEC regulations continue to evolve, Holland & Knight stays in step with the changes and ensures that Rebalance continues to maintain strict compliance guidelines.